Hello! I’m Seth. I’m user experience designer currently working in Pittsburgh Pennsylvania. I’ve been in the design industry for the last 20 years. I started when print was still a thing and websites were being created in Flash. I started at an architecture firm doing web design and branding for projects in Dubai. My next position had my managing branding, packaging and web design for a beer company. After my beer years I was a designer at an agency that did branding, marketing and web design. That’s where I got my first real taste of user experience design. My new interest in user experience design led me to a tech consulting agency where we focused on human centered design. I worked closely with clients and engineers to deliver efficient buildable solutions. One of those clients was PNC Bank which eventually offered me a position as lead user experience designer. Right now I’m closing in on year 5 at PNC and my title is Lead Senior User Experience designer.